Exercise 2.1

Notes on artists cited in this section of the course notes can be found here:


This exercise asks us to bring together a typology of 12 images, either appropriated from the internet or from our own archive, and present them an appropriate way, such as grid form, single images or as a slideshow.

Typically, I have gone a little over this by selecting 224 screenshots of various pieces of ‘wisdom’ that have appeared on my Facebook feed over the period of a couple of days. These vary from pseudo psychology to irreverent, incorporating the profane and the banal. The sharing of these memes and quotes is something that I normally pay little attention to as I scroll through my social media feeds, when I started taking screen shots however, they became something of an obsession. I have been surprised by how much I have been influenced by the work of Joachim Schmid, and perhaps just as importantly, his philosophy as an artist. Putting a large amount of images together in some way seems to increase their power.

For presentation I have experimented with both a grid format (created in Photoshop using the contact sheet action) and a slideshow (created in Lightroom). The effect I am going for is for the amount of images shown to be both overwhelming an difficult to read – something that for me represents the superficial way this type of visual data washes over us. The slideshow has a deliberately short transition of 1 second between each slide – for some of the images this is not enough time to even read the text, and even when it can be read, the transition to next one is so quick that it is impossible to fully take anything in.

Link to Vimeo here