Gab Bois

I came across the work of Gab Bois on Instagram in an article on the Elephant website while I was researching another artist and was immediately struck by the playful, witty, original yet simple nature of her work. The themes of consumerism, body image, aspiration and living in an always connected world that are often present in her work also resonated with me. Bois uses digital manipulation to reimagine alternative uses for everyday objects in a way that bends the line between real and imaginary. Andrew Lasane believes that the ideas are the reason the images work and that the way the photographs twist reality to illustrate bizarre, yet clever, concepts by depicting unnatural double entendres and impossible feats in a way that is seamless. (Lasane, 2019) Louise Benson has this to say about the work:

“With just a few smart visual cues, Bois has much to suggest about the state of our over-medicated, hyper-branded and self-obsessed contemporary reality – not to mention about our short attention spans. When it is all too easy to keep scrolling, Bois stops you short in your tracks.” (Benson, 2020)

Jyni Ong describes Bois’ work as being “visually impactful in an era of over-saturation [while] providing a point of difference.” She describes the images as having a ‘life-hack aesthetic’ (as an aside, life-hack is a phrase I cannot stand, although I do recognise the accuracy in Ong’s assertion and that this is a genuine phenomena on social media.) In response, Bois states that it is important to her that the work has a:

“raw feel [so it] doesn’t become too close to an ad, or like content from a clickbait site…It’s also important for my work to involve subjects that I know. Whether that’s my own body or familiar objects or food I like. The challenge of creating something new from something I’ve looked at thousands of times is really stimulating and satisfying.” (Ong, 2019)

In an interview she expands on these points and her inspiration:

“I like to get inspired by subjects that I know and have experienced…I work with parts of my everyday life because it’s the only way that it feels relevant. I mostly create for myself because a lot of my images have memories and meanings attached to them. It’s a very selfish process. If my followers and viewers relate to my images, then all the better. But there’s no specific reaction I’m aiming for…I look at Instagram as kind of a mood board and it’s just a way for me to put my thoughts into images.” (Douglas-Davies, 2018)



Benson, L. (2020) Bored at home? These mind-bending photos transform the everyday. Elephant. Available at: (accessed 19th April 2020)

Dazed Beauty (2018) Gab Bois is the Instagram artist finding beauty in the banal. Dazed Beauty. Available at: (accessed 19th April 2020)

Douglas-Davies, G. (2018) You may not know her name, but you’ve definitely regrammed Gab Bois’ pics. i-D. Available at: (accessed 19th April 2020)

Lasane, A. (2019) Ironing wrinkled chops, keeping headphones in place, and other surreal life-hacks photographed by Gab Bois. Colossal. Available at: (accessed 19th April 2020)

Ong, J. (2019) Gab Bois transforms things we’ve seen a thousand times into something spectacular. It’s Nice That. Available at: (accessed 19th April 2020)

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